The word launch has many meanings. For this brand, I will use the definitions best suited for the occasion. To set going or to initiate; to introduce to the public or to the market; to begin or embark on a new venture or phase. Last but definitely not least, to enter into something enthusiastically. Maybe more appropriately stated - to plunge into something new. I would say that sums it up quite nicely.
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.