Spring 2023 LINE DROPPING SOON

The IKUNA Blog — Don't Talk About It Be About It

Don't Talk About It, Be About It

This is a phrase that I've heard long ago. Don't even know where it came from but I'm sure it was born on the streets or on a playground somewhere either before a fight or before some sort of competition. That's how it was used where I come from. You can hear it right? "Don't talk about it be about it punk!" I use the word "Punk" for this illustration but you and I both know that's a very nice word compared to what is really used. 

The phrase cannot be misinterpreted. It cannot be misunderstood. Simple words but the...