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12Twelve12 - The Mark

There has to be some type of omen associated with 12/12/12. I know - I am hoping it brings good luck to Ikuna Apparel in the near future and for years to come. 

It took me a very long time to finally decide on a logo to use for this line. You can ask my wife and kids how much time I spent trying to figure it out. You can even ask my brothers how many versions and revisions we have gone through. I am sure they are all happy that I finally settled on one. It's funny how you finally arrive at something you like. A feeling, that gut feeling. I am not a professional graphic designer - many of you might say "I can tell." That's alright - I am proud to say that I taught myself enough about Illustrator, Photoshop, and other tools to have arrived at this point. I am happy how IKUNA has evolved and finally arrived. 

Now, the explanation of the IKUNA mark, the logo. It's simple, two sails facing one another. It may not look like it at first take but that is what it is. Simple and clean. The font is simple. The mark can be used on its own or together with the font. It looks quite nice both ways. The idea of the two sails represents our journey; your journey. It was inspired by our interest and awe of the ancient Polynesian navigators of the ocean; explorers of the open waters without modern day instrumentation. While many were afraid of such open waters, these navigators sailed those waters with purpose, confidence, and direction. Many accounts have them reaching as far as North and South America prior to the early explorers. With that said, we felt like the mark had to represent the history and stories of such remarkable wayfinders. At the same time, it represents our individual histories, our stories, and our experiences as we each find our own way.  By the way, we love the word wayfinder. You will see that word reflected in our work for years to come. 

 The IKUNA mark, the logo. Two sails - as simple as that.

Overcome. Achieve. IKUNA


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